CNIB wanted to change the preconceptions surrounding accessible design. The CNIB.ca website provided an opportunity to engage key audiences with full sight, partial and complete vision loss in a new way. The guiding principle for CNIB was to have the site push the limits of what accessible design could deliver to all audiences.
The new site addresses the misconception that an accessible design must be a plain one. CNIB now engages audiences throughout Canada and worldwide with a web presence that delivers on the promise for all audience needs – regardless of the accessibility requirements of each reader. Content is rich, the design is impactful, and for many visitors the expectations surrounding accessible web content have changed forever. Key design accomplishments include optimization for screen readers, simplified navigation and information retrieval, and accessibility for those with partial vision loss.
Richard Plantt RGD
Canadian National Institute for the Blind