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myRide Traveller’s Handbook

Design Requirements

The myRide handbook is a valuable educational and reference tool for those who are new to public transit. It is targeted towards customers with cognitive/learning disabilities, new immigrants and for whom English is a second language. MyRide was developed as part of The Regional Municipality of York’s accessibility mandate to improve inclusivity, build awareness and promote understanding of YRT/Viva services.

Print Design Case Study – myRide brochure

Design Solution

Designed for travel in mind, the handbook is coil-bound, allowing the reader to comfortably focus on one page at a time or by spread. It is divided into four sections for ease of navigation and features photos accompanying larger-sized print. It is written in “plain” language style for ease of understanding and is used on-bus as part of YRT/ Viva’s Traveller Training Program. Trainers have their own manual to teach various aspects of the public transit system, from fare purchasing and trip planning to safety tips and traveller resources.


Design Firm

York Region Transit, Marketing

Design Team

Richard Long RGD
Sabrina Botham


Cheryl Ng
Kim MacGillivray


York Region Transit Viva