The Greater Toronto Airports Authority wanted to integrate accessibility standards into the earliest stages of the design process at Terminal 1 of Toronto Pearson International Airport. In partnership with CNIB, Entro’s mandate was to create clear and comprehensive navigational paths, ensuring people would choose their routes with confidence while not being overloaded with extraneous visual information. The objective was to use standardized terms and very specific orientation, so that when people arrived at decision points, the correct path would be clear. The program needed to be user-friendly across all languages and also assist infrequent travellers.
The team of Entro and Pentagram designed and implemented a comprehensive signage and wayfinding program for the new Terminal 1. The program created a new culture for the airport, utilizing iconic graphic elements and forms that directly link to the bold architecture of the terminal. The program has been recognized worldwide with numerous awards.
Entro Communications (with Pentagram)
Wayne Mccutcheon RGD
The Greater Toronto Airports Authority